Ipsy is a popular beauty subscription service that provides its subscribers with a monthly selection of beauty and makeup products.

It was founded by Michelle Phan, Marcelo Camberos, and Jennifer Jaconetti Goldfarb in 2011 and has since become one of the leading beauty subscription boxes in the United States and beyond.

Here's how Ipsy typically works:

1. Subscription: Customers can sign up for an Ipsy subscription on the company's website. They have several subscription options, including a monthly subscription and an annual subscription.
2. Personalization: During the sign-up process, subscribers are asked to fill out a beauty profile. This profile includes questions about their beauty preferences, skin type, hair type, and makeup style. Ipsy uses this information to personalize the products in each subscriber's monthly Glam Bag.
3. Glam Bag: Each month, subscribers receive a Glam Bag, a small cosmetic bag filled with beauty products. The products are selected based on the subscriber's profile and may include items like makeup, skincare products, haircare products, and beauty tools. The Glam Bag itself is often themed and can be reused for storing cosmetics.
4. Brands: Ipsy partners with a wide range of beauty brands, from well-known names to emerging indie brands. Subscribers can discover new products and brands through their monthly Glam Bags.
5. Reviews: Subscribers are encouraged to review the products they receive in their Glam Bags. These reviews help Ipsy refine product selections for each subscriber over time, making the service more personalized.
6. Add-Ons and Offers: In addition to the products in the Glam Bag, Ipsy often offers subscribers the opportunity to purchase add-on products at discounted prices. They also provide special offers and discounts on full-sized versions of the products they feature.
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Ipsy has expanded its offerings over the years to include different subscription tiers and additional services, such as Ipsy Glam Bag Plus and Ipsy Glam Bag Ultimate, which offer larger bags and more products. They have also launched Ipsy Shopper, an online store where subscribers and non-subscribers can purchase beauty products directly.
Ipsy has gained popularity for its affordability, personalization, and the opportunity it provides for beauty enthusiasts to try new products and brands without committing to full-sized items. It has also fostered a strong online community of beauty lovers who share tips, reviews, and tutorials on social media platforms.

I have been using IPSY for over 3 years and I love their subscription program! You will see name brands in your bag every month. Some of these brands include KKW, Kylie, Hey Honey, Wishful, Purlisse, and more!