Last year, when Amazon acquired Whole Foods, it seemed like the perfect marriage between two behemoth companies. Both announced price cuts on their most popular staples and free delivery for customers who are signed up with Amazon Prime. Both Amazon and Whole Foods pride themselves on providing the highest quality of product.
When it comes to certain products, such as Coca-Cola, it looks like there is a kink in this perfect marriage. While Amazon has always sold soda products on their site, Whole Foods is understandably hesitant to add the popular soda to their shelves.
A spokesperson for Whole Foods had this to say regarding Coca-Cola being added to their shelves:
"As you know, we have really high-quality standards, and those products that you just mentioned don’t meet those quality standards. If there were new products that actually do meet our quality standards, then there’s always that consideration."
Whole Foods prides itself in providing, well, whole foods. They have always sold food and drink items that have wholesome ingredients, and no preservatives. Adding Coca-Cola products would be like injecting poison into their store.
Many people say that Whole Foods needs to broaden their horizons and add more popular consumer goods. In my opinion, I think Whole Foods is fine the way it is. If you make Whole Foods sell packaged goods that you find everywhere else, Whole Foods loses it's identity. You might as well rename it Stop & Shop, Kroeger, Piggly Wiggly, and more.
Should Amazon continue to sell Coca-Cola? Absolutely. Just keep those empty calories off of Whole Foods' shelves. They have no business being next to wholesome food and beverages.