Last year, Dunkin' Donuts revealed its plan to drop the 'Donuts' from the Dunkin' Donuts name, and go by 'Dunkin.' The chain unveiled its first name change in MA in late 2017. Now, it has expanded to 30 Dunkin' stores in the Boston area, and another 20 nationwide.
The brand is also expecting to redesign the stores, introduce nitro infused cold brews, and digital kiosks. Dunkin' Donuts released a statement, saying that any decisions regarding name changes and rebranding aren't permanent...yet. They will be making an official decision later this year. The name change has caused a ton of confusion on social media. Many are (seriously) wondering if Dunkin' will still sell donuts. Others were angry with the popular chain for the name change. Many customers said that the chain invented donuts, and that they need to "keep the name forever." One Twitter user said that "keeping the donut in the name keeps the franchise accountable for making good donuts, as those are the focus." Readers: What do you think of the name change? Do you think Dunkin' Donuts will make it a permanent name change? Will you still be a customer if they change the name permanently? Let me know in the comments below. source: www.businessinsider.com/dunkin-donuts-name-changing-to-dunkin-2018-8
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