If you haven't seen the Taylor Swift Capital One commercial, then you're missing out. So many people are talking about it, and I'm the very last to arrive to the commercial party (I don't have cable, not my fault, LOL).
Anyway, so the commercial started out with a man talking about the Capital One credit card. Then, it switched over to Taylor Swift, who was dressed comfy-chic. Her hair was pulled back into a braid. She wore short overalls and a long sleeve shirt. The whole lewk was giving me country Taylor Swift vibes.
So, she walks to her closet, which had book shelves on both sides of the door. There are subtle shout-outs to her album Folklore, which she released over the summer. There was an item to reference almost every song on the album.
For example, There is a lime green dog statue on one of the shelves, which represents her song "The Last Great American Dynasty." There is a peace symbol on the bottom right shelf, which represents her song "Peace." There is also a mirrorball to represent her song "Mirrorball." We can also see that her cat Benjamin is in the room. Some viewers actually spotted a photo of her boyfriend, Joe Alwyn, on the bookshelf.
When she finally opens the door, we are met with a sea of cardigans. As most Swift fans know, cardigans have become synonymous with her new album "Folklore." Her single off of her new album happens to be titled "Cardigan."
The very same cardigan in the commercial is actually sold on Swift's website for $49.
I think this commercial is marketing genius! Capital One picked the most trending singer of the last decade (and some change), to appeal to the younger millennials and Gen Z folks. In turn, the commercial gave Swift space to promote her album, and that comfy-looking cardigan.
I haven't seen something this genius in quite some time. Bravo to Capital One AND Taylor Swift!
#TaylorSwift #CapitalOne #Commercials #Folklore #JoeAlwyn #Cardigan #marketing
Shauna S has been an online content provider since 2010. Her work has been featured on AOL, Yahoo, Helium, Examiner, Bubblews, Hubpages, and more. Just like all of you, while I'd like to ignore pop culture, I just can't get enough of it.