Burger King tweeted "Women belong in the kitchen" on International Women's Day, and BK is getting flame-broiled for it.
Yesterday, we celebrated women and all of the accomplishments we have made. We also reminded ourselves of the work we have ahead, if we want to achieve equality. Unfortunately, Burger King UK decided to use misogynistic clickbait in order to get free press.
Yesterday, Burger King UK tweeted this:
Then they added the rest of their tweet in subsequent tweets.
If you count the characters in all 3 tweets, they had enough characters to condense the tweets into one tweet. All they wanted was free press, and to cause controversy.
Their attempt to clean up their first tweet wasn't a good attempt. It was a continued dig at women's expense. It was patriarchy.
Burger King UK tweeted a half-assed apology, saying that they heard everyone and they wanted to bring attention to woman by throwing money at them, and keeping them in the kitchen...or something like that.
They responded to their own tweet by saying that they received abusive comments in their original tweet, and that their space isn't open for that. Huh.
Yet, you open your space for misogyny, patriarchy, and half-assed apologies. Get the fuck out of here! You reap what you sow.
Burger King, you have become the jackass of the fast food world. Unless you come back with a MUCH BETTER apology, and a PSA, you will continue to lose customers. I've seen the comments on the apology thread. Hundreds are boycotting you. I've frequented Burger King UK in the past (I visited the UK in 1999, and went to BK on a regular basis). Not only will I boycott Burger King UK, I will boycott Burger King altogether. I will tell others to boycott your misogynistic company.
Women are (were) your customers too. Perhaps if you thought with your mind, instead of your penis (corporate BK is run by men) and wallet, you might find other ways to generate press. Perhaps you can join humanitarian efforts. Not sure if you knew this, but the world is dealing with a health crisis at the moment.
Do better, Burger King. Educate yourselves.
#BurgerKing #misogyny #sexism #patriarchy #boycottburgerking